The US National Association of Boards of Pharmacy, as well as the Partnership for Safe Medicines and others, have welcomed Google's decision to require accreditation for internet pharmacies wishing to advertise on Google.
The VIPPS scheme for accreditation goes a long way to stamping out rogue pharmacies and Google's decision is a major step forward. It won't stop bogus phamacies appearing in search results, but it will stop them getting on the sponsored slots at the top and side of the screen.
My recent post on parallel universe issues applies here and we need to careful that criminals don't spoof the VIPPS online accreditation symbols. Nevertheless, this is a big step forward.
Friday 12 February 2010
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